The Tom Gates’ brand licensing will focus on encouraging children to get creative through illustration, music and doodling.
TG Entertainment has appointed The Point.1888 as UK licensing agent for the brand following the commission of The Brilliant World of Tom Gates by Sky Kids. Selling more than 11 million copies in 44 languages the tales of Tom’s adventures at home and in school entertain young readers around the world. The books always encourage creativity and fun for anyone and Tom Gates’ brand licensing will focus on encouraging children to get creative through illustration, music and doodling.
“I am delighted that The Point.1888 has been appointed as brand licensing agent and I can’t wait to start working with them on ideas to take Tom’s world off the page and inspire even more children to pick up pens, pencils and paintbrushes and explore their own creativity,” said Liz Pichon, the creator of Tom Gates.
Janine Richmond, senior commercial manager at The Point.1888, added: “We’re thrilled to be working with Liz and TG Entertainment on this exciting brand licensing programme. “Liz puts so much focus and energy into bringing the World of Tom Gates to life as evidenced by her incredible creativity during events, signings, festivals and more. It’s time to bring a bit more fun into children’s lives and we can’t wait for Tom Gates to do just that.”
Liz Keynes, commercial director at TG Entertainment, said that the launch of the licensing programme for Tom Gates “couldn’t be more timely”. She commented: “All the activity around Tom Gates in early 2021, means the launch of a licensing programme couldn’t be more timely. Centered around everyday life, this fun and funny unisex brand connects ’brilliantly’ with children and offers stand-out opportunities for partnering on unique and creative brand activations.”